"SONY 42IN BRAVIA LCD V-SERIES 1080P HDTV - KDL42V4100 is definitely fitting the bill with great picture quality. The screen size may be a bit over the top for my studio apt. but it actually takes up less room than my old CRT 21" TV it replaced. My only real complaint is that the on-screen menu is not terribly intuitive but once you get things set up the way you want you don't really need to be in there much anyways.

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    "I saw some others comment about SONY 42IN BRAVIA LCD V-SERIES 1080P HDTV - KDL42V4100 and I agree that the audio out volume level to my sound system is low. As you increase the TV volume, it also increases the audio out volume level. That's my only (semi) complaint. I love the TV and I am glad I chose it. My brother has the same unit only 56" and I bought it after seeing his and on his recommendation. Sony is the best image in my opinion.
BTW - I disabled the light sensor that controls the brightness of the screen. I recommend this since the image was dim until I did. I keep it on the Vivid setting.

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    "I got SONY 42IN BRAVIA LCD V-SERIES 1080P HDTV - KDL42V4100 to replace my older 32 inch HD Panasonic and love the picture
and the size. A little bigger than a 40 but smaller than a 46. Everyone that
comes over says that the tv is the perfect size for the room we have it in. I
think the picture looks better and the sound is better than my sister in laws
Samsung 550."

    "Well SONY 42IN BRAVIA LCD V-SERIES 1080P HDTV - KDL42V4100 just arrived today and I'm loving it. I previewed the tv at a store first and compared it with a few others before buying. From what I saw the picture quality was the best of the TV's in the price and size range compared to Samsungs, jvc's and sharps with hd content, on par with sd stuff from dvds. I also got the tv based on a recommendation of a friend who does home theater setups and business displays.

I will add that before I watched anything on the tv there were a few things you should do first. Check the software version on the tv, go to the sony website and download the newest firmware if you needed ( I didn't check, I just updated it anyway to the latest ). Updating should resolve most of the problems some complain about the Tv like random spots etc. Once updated you will want to adjust the picture settings, if you have a calibration disk use that or try the following for a natural looking picture and adjust to suit, I prefer natural looking and not over saturated colours but it works great for hd content

set to the following on the hdmi input your using for hd

click on options and picture settings
choose custom
backlight to 3 or 4
picture to 90 or around there
brightness 48 to 55
colour between 30 to 40 ( adjust to taste )
Hue to g1 or g2
colour temperature to warm1
sharpness to 1 or 2

now scroll down and go into the advanced settings and adjust the following

black corrector to low
advanced C.E to low
white balance the last setting the B-Bias to -4

you will have to do the adjustments per input your using, for SD content you may want to adjust the sharpness differently to suit. you will also still have the original presets like the over saturated vivid mode and the dark cinema mode if you have a dark room but when watching iron man or transformers the settings above worked great in my room on this tv.

As for performance with games here might be the only problem with the TV, it's 60 hz not 120! so you will get movement blur when compared to 120hz tvs I saw, not so bad but obviously it won't stand up to a higher refresh rate tv, you can also see it in fast action on sd content but since most hd stuff is either 24 or 60p it won't really matter that much if your not too picky. Thankfully there is minimal input lag so the blur is only when panning. I also noticed when using the PC input that text has some slight added sharpening applied, it's probably there in all modes but it is obvious on PC text, it's not so bad as to have halos but I don't know how to turn the sharpening off, this isn't the same as the picture sharpening setting either as that has a different sharpening effect, more subtle.

All in all I am happy with the TV, I would give it a 4.5 but since there is no 4.5 and it's not a 4 based on price vs performance I'll let it have a 5. Also one last note, if your wondering if getting a 1080p is worth it over a 720P tv, well I have a 37" lg 720p and a samsung 32" 720p tv already in different rooms, the 1080p is noticeably more detailed and better looking, at least at this screen size and with good bluray or hd content very much worth it.
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    "forget about specs and all that technical stuff,SONY 42IN BRAVIA LCD V-SERIES 1080P HDTV - KDL42V4100 is awesome, especially 999.99. has great black levels right out of the box. no need to spend more for features u dont need. no tweaking needed."

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